Privacy Policy

How we collect, use, and protect your data.

Effective date: April 1, 2026

1. Who We Are

Nucks ("we," "us," or "our") operates the platform at nucks.ai. Nucks is an AI-powered analytics and automation platform for direct-to-consumer (D2C) e-commerce brands. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data.

2. Data We Collect

Account Information

When you create an account, we collect your name, email address, and company information. If you subscribe to a paid plan, our payment processor collects billing details on our behalf — we do not store full credit card numbers.

Store and Platform Data

When you connect platforms (such as Shopify, Meta Ads, Google Analytics, Stripe, and others), we access and store business data from those platforms. This includes orders, products, customers, campaign performance, revenue metrics, and similar operational data. We only access data that is necessary to provide our analytics and automation features.

Usage Data

We collect information about how you interact with Nucks, including pages visited, features used, AI chat conversations, skills created, and actions taken. This helps us improve the product and troubleshoot issues.

Device and Browser Data

We automatically collect standard technical information such as your IP address, browser type, operating system, and referring URLs.

3. How We Use Your Data

  • Provide the service: Sync your store data, generate analytics, run AI-powered insights, and execute automations.
  • AI processing: We send relevant portions of your business data to our AI provider (Anthropic / Claude) to generate insights, answer your questions, and power autonomous features. Your data is processed per request and is not used to train AI models.
  • Improve the product: Analyze usage patterns to build better features and fix bugs.
  • Communicate with you: Send transactional emails, product updates, and (with your consent) marketing communications.
  • Billing and support: Process payments and respond to support requests.

4. AI and Data Processing

Nucks uses AI models provided by Anthropic (Claude) to analyze your business data and generate actionable insights. When you use AI features — including chat, daily briefs, skills, and campaign suggestions — relevant data is sent to Anthropic's API for processing.

Important details about our AI processing:

  • Your data is sent only when needed to fulfill a specific request or scheduled task.
  • Anthropic does not use your data to train their models under our commercial agreement.
  • AI-generated outputs (insights, suggestions, campaign drafts) are stored in your account for your reference.
  • You can delete your AI conversation history at any time from your account settings.

5. Third-Party Services

We rely on the following third-party services to operate Nucks:

  • Anthropic (Claude): AI model provider for generating insights and powering intelligent features.
  • Vercel: Application hosting and edge delivery.
  • Neon: Serverless PostgreSQL database for storing your account and synced business data.
  • Payment processor: For handling subscription billing securely. We do not store your full payment details.
  • Analytics tools: We may use privacy-friendly analytics to understand how the product is used.

Each third-party service processes data in accordance with their own privacy policies. We select providers that maintain strong security and privacy standards.

6. Cookies and Tracking

We use cookies and similar technologies for essential purposes:

  • Essential cookies: Required for authentication, session management, and security. These cannot be disabled.
  • Analytics cookies: Help us understand how visitors use the site. You can opt out of non-essential analytics cookies.

We do not sell your data to advertisers or use tracking pixels for ad retargeting.

7. Data Retention and Deletion

We retain your data for as long as your account is active and as needed to provide the service. Synced business data retention depends on your plan (7 days for Starter, 90 days for Growth, unlimited for Pro and Enterprise).

When you delete your account, we will delete your personal data and synced business data within 30 days. Some data may be retained in backups for up to 90 days, after which it is permanently removed. Aggregated, anonymized data that cannot identify you may be retained indefinitely.

8. Your Rights

Regardless of where you are located, you have the following rights regarding your data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete data.
  • Deletion: Request that we delete your account and associated data.
  • Export: Request a machine-readable export of your data.
  • Restrict processing: Ask us to limit how we process your data in certain circumstances.
  • Withdraw consent: Where we rely on consent, you may withdraw it at any time.

To exercise any of these rights, email us at hello@nucks.ai. We will respond within 30 days.

9. GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) applies to our processing of your personal data. Our legal bases for processing include:

  • Contract: Processing necessary to provide the service you signed up for.
  • Legitimate interest: Product improvement, fraud prevention, and security.
  • Consent: Where required, such as for marketing communications.

You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data appropriately.

10. CCPA Compliance (California Users)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights:

  • The right to know what personal information we collect, use, and disclose.
  • The right to request deletion of your personal information.
  • The right to opt out of the sale of personal information. We do not sell your personal information.
  • The right to non-discrimination for exercising your privacy rights.

To make a CCPA request, contact us at hello@nucks.ai.

11. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Children's Privacy

Nucks is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by email or through a notice on the platform. Your continued use of Nucks after changes take effect constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

hello@nucks.ai