Terms of Service

1. What Nucks Is

Nucks ("we," "us," or "the platform") is an AI-powered analytics and automation platform for direct-to-consumer (D2C) e-commerce brands. We connect to your existing tools — Shopify, advertising platforms, payment processors, and more — and use artificial intelligence to analyze your data, surface insights, and execute actions on your behalf.

By creating an account or using Nucks, you agree to these Terms of Service. If you do not agree, do not use the platform.

2. Your Account

You are responsible for:

• Providing accurate information when creating your account.
• Keeping your login credentials secure. Do not share your password or API keys with unauthorized parties.
• All activity that occurs under your account, including actions taken by team members you invite.
• Ensuring you have the authority to connect third-party platforms and grant Nucks access to the associated data.

You must be at least 18 years old to use Nucks. By using the platform, you represent that you meet this requirement.

3. Acceptable Use

You agree not to:

• Use Nucks for any unlawful purpose or in violation of any applicable laws or regulations.
• Attempt to bypass rate limits, usage quotas, or other technical restrictions.
• Abuse AI features by submitting harmful, misleading, or malicious prompts designed to manipulate outputs.
• Reverse-engineer, decompile, or attempt to extract the source code or underlying algorithms of the platform.
• Use automated scripts, bots, or scraping tools to access Nucks outside of our provided API.
• Interfere with or disrupt the platform, its servers, or networks connected to it.
• Share your account access with competitors or use the platform to build a competing product.

We reserve the right to suspend or terminate accounts that violate these terms, with or without notice depending on the severity of the violation.

4. Data Ownership

Your data is yours. You retain full ownership of all business data you connect to or upload to Nucks, including store data, customer records, campaign metrics, and any other information from your connected platforms.

By using Nucks, you grant us a limited, non-exclusive license to access, process, store, and analyze your data solely for the purpose of providing and improving the service. This license terminates when you delete your account.

We do not sell your data to third parties. We do not use your individual business data for marketing purposes or share it with other customers. See our Privacy Policy for full details.

5. AI-Generated Content

Nucks uses artificial intelligence (powered by Anthropic's Claude) to generate insights, recommendations, campaign drafts, and automated actions. You should understand:

• Outputs are suggestions, not guarantees. AI-generated content is intended to assist your decision-making, not replace your judgment. We do not guarantee the accuracy, completeness, or suitability of any AI output.
• Review before acting. You are responsible for reviewing AI-generated recommendations before executing them, especially for high-stakes actions like campaign launches or budget changes.
• No financial advice. AI insights about revenue, ROAS, or profitability are analytical in nature and should not be construed as financial, legal, or professional advice.
• Autonomous actions. If you enable autopilot or autonomous features, Nucks may take actions on your connected platforms (such as pausing campaigns or adjusting bids). You are responsible for configuring these features appropriately and monitoring their results.

6. Billing and Payments

Subscriptions

Nucks offers monthly subscription plans. When you subscribe, you authorize us to charge your payment method on a recurring basis. Your subscription renews automatically at the end of each billing period unless you cancel.

AI Usage Credits

Each plan includes a set amount of AI credits. If you exceed your included credits, additional usage is billed at the rate specified in your plan. We will notify you when you approach your credit limit.

Cancellation

You can cancel your subscription at any time from your account settings. Cancellation takes effect at the end of your current billing period — you will continue to have access until then. We do not prorate mid-period cancellations.

Refunds

We generally do not offer refunds for subscription fees already charged. If you believe you were charged in error or have extenuating circumstances, contact us at hello@nucks.ai and we will review your case.

Price Changes

We may change our pricing with at least 30 days notice. Price changes apply to the next billing cycle after the notice period. If you do not agree with a price change, you may cancel before it takes effect.

7. Intellectual Property

The Nucks platform — including its design, code, AI models (as integrated), branding, documentation, and all related materials — is owned by us and protected by intellectual property laws. Your subscription grants you a limited, non-transferable right to use the platform for your internal business purposes.

You may not copy, modify, distribute, or create derivative works based on any part of the Nucks platform without our written permission.

8. Service Availability

We strive to keep Nucks available and reliable, but we do not guarantee uninterrupted or error-free service. The platform may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control (including third-party service outages).

We are not liable for any losses resulting from service interruptions, data sync delays, or temporary unavailability of AI features.

9. Limitation of Liability

To the maximum extent permitted by law, Nucks and its team shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, or business opportunities, arising from your use of or inability to use the platform.

Our total liability for any claim arising from these terms or your use of Nucks shall not exceed the amount you paid us in the twelve (12) months preceding the claim.

This limitation applies regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise) and even if we have been advised of the possibility of such damages.

10. Disclaimer of Warranties

Nucks is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the platform will meet your specific requirements, that AI outputs will be accurate or reliable, or that any errors will be corrected.

11. Termination

You may close your account at any time through your account settings or by contacting us.

We may suspend or terminate your account if you violate these terms, engage in fraudulent or harmful activity, or fail to pay applicable fees. In cases of serious violations, we may terminate immediately without prior notice.

Upon termination, your right to use Nucks ceases immediately. We will retain your data for 30 days to allow you to export it, after which it will be deleted in accordance with our Privacy Policy.

12. Indemnification

You agree to indemnify and hold harmless Nucks, its affiliates, and their respective officers, directors, and employees from any claims, damages, or expenses (including reasonable attorney fees) arising from your use of the platform, your violation of these terms, or your violation of any rights of a third party.

13. Changes to These Terms

We may update these Terms of Service from time to time. When we make material changes, we will notify you by email or through a notice on the platform at least 15 days before the changes take effect. Your continued use of Nucks after the effective date constitutes acceptance of the updated terms.

14. Governing Law and Disputes

These terms are governed by and construed in accordance with the laws of India, without regard to conflict of law principles. Any disputes arising from these terms or your use of Nucks shall be resolved through binding arbitration or in the courts located in Bangalore, India.

Before initiating formal proceedings, you agree to contact us at hello@nucks.ai and attempt to resolve the dispute informally for at least 30 days.

15. Severability

If any provision of these terms is found to be unenforceable or invalid, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

16. Contact

Questions about these terms? Reach us at:

hello@nucks.ai